Advised the founder on digital strategy and executed the full implementation—converting an active social media community into a structured donor acquisition system.
Fundación Trotamundos possessed a highly active social media community but lacked the digital infrastructure needed to capture and retain supporters at scale. Previous operations relied heavily on manual data handling, which created a bottleneck for long-term growth and organizational sustainability.
The core objective was to design and launch a donor-facing website with an embedded acquisition funnel, heavily optimized for a two-person team with absolutely no technical staff.
Taking on a consultant role, I advised the founder on a comprehensive digital strategy and led the hands-on implementation, focusing entirely on cost-efficiency and workflow automation.
Built and integrated a highly efficient tech stack using free-tier or low-cost tools to maximize impact without straining the non-profit's budget.
Eliminated manual data entry entirely by leveraging automated workflows to sync donor information seamlessly across all platforms.
Established active email marketing systems and began scouting grant opportunities and funding pipelines to ensure long-term viability.
Currently managing active email marketing campaigns that consistently outperform nonprofit industry benchmarks.
Achieved top-tier open rates through targeted segmentation and strategic communication via Brevo.
Maintained high engagement, actively driving the community toward grant opportunities and funding pipelines.
Eliminated manual data entry entirely by using Make.com to sync all Givebutter transactions directly to the CRM.